Marty Parker is the President and CEO of Waterstone Human Capital. Marty founded the Canada’s Most Admired Corporate CulturesTM Awards program in 2004; founded the Canada’s Most Admired CEOTM Awards program in  2014, and the Canada’s Most Admired Chief People and Culture OfficerTM Awards program in 2023. At Waterstone Human Capital, they are cultural talent advisors who partner with organizations to help them build high-performance teams and cultures, and to drive organizational growth and performance. Waterstone uses insights and best practices gathered from more than 20 years of working with clients and some of Canada’s Most Admired Corporate CulturesTM to help their partners grow revenue, EBITDA, employee engagement, employee net promoter scores, and retention through an integrated, proven, and data-based approach to human capital management that includes executive search, and culture and leadership transformation services.